The word “magic” refers to a broad range of beliefs that include animism, charm(s), divination, enchantment, fantasy, fetish, glamour, illusion, miracles, the occult, shamanism, sorcery, spells, the supernatural, superstition,trickery, and witchcraft. In this respect, it is “society casting spells on itself” (Taussig 1980: 136)...anthropologists, as well as the occasional scholar from other disciplines, have suggested that magical practices are alive and well in contemporary industrialized societies, where finance and trade, government gatherings, the law (including intellectual property and trademark law), medicine and health, technology, advertising, marketing, cultural production, and consumption all, at one time or another, operate according to magical premises.