Stewart Brand
30 Oct 2021 - 26 Apr 2026
- Best known as the founder of the Whole Earth Catalog, Stewart Brand has been involved in all sorts of interesting projects, from Doug Engelbart's radically innovative computer systems to George Church's efforts to revive extinct species.
- He was an early influence on me through the Catalog, which I found as a teenager at about the same time I found Ted Nelson's Computer Lib, which shared a similar sixties alternative esthetic. Big books that quite obviously were made differently from normal books, and that were saying something different, something that could only be expressed in this ungainly and rough form.
- See my presentation Stewart Brand: Civilization Hacker which was an introduction to his career for the Ribbonfarm community.
I leave the interpretation of my role to others. …. My client is civilization and my approach is that of a hacker: to figure out the shortcuts that make things happen.
- Or for a more in-depth treatment, Fredrick Turner's book From Counterculture to Cyberculture, and there's an upcoming biography by John Markoff. And a documentary We Are As Gods is in the process of being released.
- Stewart was a visiting something-or-other at the Media Lab when I was a graduate student, and an unofficial advisor to the Vivarium Project. I am quoted a couple of times in his book about the Media Lab.
- His big influences include Buckminster Fuller, Gregory Bateson, Christopher Alexander (certainly it was through him that I was exposed to these thinkers).
- The theory of shearing layers, an idea from architecture that he popularized in his book How Buildings Learn might be his most significant intellectual contribution. It's currently percolating through the software design community.
- Oh for fuck's sake, he's become an Elon stan:
I’m with @pahlkadot, @chr1sa, @JohnArnoldFndtn, and @tylercowen in cheering on Elon and DOGE.
— Stewart Brand (@stewartbrand) December 15, 2024
One attraction of Twitter these months will be having an inside view on how the project plays out. https://t.co/8OSWRCH9Qn- That is disappointing. Musk also comes in for praise in the Maintenance book.
- Maintenance book in progreess Books in Progress
- Now finished, see Maintenance of Everything
- Erik Davis take from 2014 Stewart Brand – HILOBROW
- As usual, deftly places him in countercultural context. Mentions Morozov, negatively.
- Stewart Brand’s Dubious Futurism | The Nation really shitty article by Malcolm Harris (author of Palo Alto ). Note: On Floating Upstream | Los Angeles Review of Books takes a similar critical tack but is much more nuanced.
Stewart Brand is not a scientist. He’s not an artist, an engineer, or a programmer. Nor is he much of a writer or editor, though as the creator of the Whole Earth Catalog, that’s what he’s best known for. Brand, 83, is a huckster—one of the great hucksters in a time and place full of them.
- I guess the underlying motive is politics; Brand is not left-wing enough for this guy?
Born into an ownership-class family in Rockford, Ill...
Say what you will about rich-kid beatniks, but at least they were not war criminals
What else do you need to know about a man who habitually induced his Whole Earth Catalog coworkers to play a game with padded swords just so he, with his experience and size, could beat the crap out of them? Arrogant, lazy, pretentious, and mean: Between the lines, it sure sounds like this guy sucks. This admittedly uncharitable lens brings Whole Earth into sharper focus.
- Honestly I don't know how to respond to this. Brand has always seemed like the most generous of men. WEC was devoted to promoting other people's projects. "Prtentious" maybe, but who isn't? Lazy? I wish I had his output. Arrogant? He made "stay humble" a slogan.
At the age of 83, Brand has survived long enough to see himself as the protagonist in a real book, a significant accomplishment for a man of meager talents and what appears to be an exceptionally bad personality.
- Why am I quoting this article at length? It's just really bad, juvenile name-calling. I'm embarassed for The Nation (used to be a subscriber) and Harris is on my do-not-read list. Note Morozov also seems to delight in Brand-bashing but at least he usually has something interesting to say, unlike this.
- Stewart Brand Saw the Future | The New Republic A somewhat more serious critique
Brand has surely been right in believing that to register the full dimensions of Earth, and the whole span of historical and evolutionary time, would be the start of wisdom. The trouble is that this enthusiast of new beginnings so often mistook such preliminary awareness for a meaningful conclusion. The revolution in consciousness promoted by Brand forever toggled between two vastly different scales: the planetary, and the individual. Its great shortcoming was that it never learned, or seriously studied, how best to integrate the two scales—that of the liberated individual, on the one hand, and the imperiled planet, on the other—through human institutions on an intermediate scale. There was only the dead end of the commune, or the default of the corporation. And so a kind of smog of dissipated insight hangs over Brand’s life and that of the boomers. You might even say it covers the earth.
- No Brand did not singlehandedly fix the Earth by creating the appropriate kind of institutions. Maybe he just vaguely gestured in a good direction. But that is more than most of us have done.


